Are you also confused about the below-mentioned two digital marketing terms i.e. SEO and SMO? Well, these are the two popular techniques of digital marketing field, which are generally misunderstood and even intermingled with each other. So, for more clarification, we, Rwkstar Networks – Online Digital Marketing Company India, are here with a blog on what’s the difference between SEO and SMO.

Why any business or brand needs SEO and SMO?

Every business or brand in the market comes up with only one intention i.e. To Be Successful. So, whenever you think of promoting your business or brand, then these two techniques – SEO and SMO, are going to be the fruitful options for you.

• SEO – Search Engine Optimization, works for the websites to increase the traffic.
• SMO – Social Media Optimization, works for the social media platforms to increase engagements.

Glance at the history of SEO & SMO

SEO came around since the launch of search engines back in the 90s.

On the other hand, SMO is relatively considered to be a new method of generating the traffic to your brand over social media.

Moreover, it came around in 2006, where it was firstly mentioned by Rohit Bhargava, in his inspiring and informative article of 5 rules of social media optimization. Even, after Four years in 2010, he again cited the article on 5 New rules of Social Media Optimization.

Interestingly, the abbreviations of both terms are differed by one alphabet, SEO and SMO are completely two parallel topics. In this article, we – Rwkstar Networks, Online digital marketing Company India, have tried to explore that what’s the difference between SEO and SMO

Search Engine Optimization (SEO)

Search Engine Optimization is a technique that uses a number of different methods in an effective way, just to make a website rank highly on the result pages of search engines. To understand what’s the difference between SEO and SMO, let us understand SEO first, that includes following important points:

1. Planning for Right Keyword

Words play a very serious role in SEO, thus, in this process the research is done just to choose a specific keyword(s) for targeting the audience who are searching for that particular word.

This is utterly an important part in SEO because it avoids the competition among the pages with one another on a similar search terms and provide a clear keyword strategy.

Must remember that each page serves its own specific purpose. So, we should search one keyword to focus on one particular page.

2. Quality Content & Layout

When you plan for making the page of the brand or business website, every single page has to be unique.

It should have a quality content and must have a perfect layout so that one can stay for a long time on a page by finding it interesting.

We, Rwkstar Networks – Online digital marketing Company India, suggest you that your content should to be well-written and understandable.

3. Focus on meta title and Description

A magic of meta description for the perfect SEO, this is how Neil Patel explained its urgency in running of one’s brand or business. He put up the light on the following given points:

• How Search Engines Use Meta Descriptions
• What the Top SEO Blogs Say About Meta Descriptions
• 3 Reasons Why You Should Still Use Meta Descriptions
• How to Include Meta Descriptions on Your Pages

You can refer his blog for more information.

Meta Title and Meta Description are two main things that come under the concept of SEO. It takes your content to the highly ranked pages of Google.

Meta Title of the page tells Google what the page is all about whereas, a meta description, means the snippet/summary of the text, which appears below the title.

It will be the first thing that the targeted audience will see and their decision of visiting the link depends upon quality of meta title/description.

4. Building up links!

When you talk about what’s the difference between SEO and SMO, you must note that linking is a really creative part of SEO, as it aims to get more links from other highly ranked websites.

During our research in the market, we got to know that each link to your website from a reputable source can be a positive point to rank up on Google. This is so because, these links work as upvotes for your website, which makes your brand popular and reliable.

So, if you really want to be among the highly ranked websites on top pages of google, then you have to gain high-quality links for improving the rank.

5. User-Friendly Website

The major thing that your website should be master over is that it needs to be user-friendly.

If audience reaches to your website and finds it non-responsive, slow and difficult or messy to use – then, just forget about getting the rank up on the Google.

For the current scenario, you must focus on making your website mobile friendly as most of the audience search from their mobile phones.

*Bonus Tip*

Social Media Optimization (SMO)

Social Media Optimization is an amazing digital marketing method that has come into existence for completely focusing on your social media platforms. It’s only purpose is to increase the engagement on social media. To understand what’s the difference between SEO and SMO, one needs to understand the term separately.

1. Shareable Content

Your content is a weapon for your social media engagement, it is so because we all love to connect with each other by sharing the stuffs.

So, whatever you’re going to produce in your content it must speak out loud!

However, the first step to increase the social links is to generate content, which people find interesting, shareable and likable as well.

We, Rwkstar Networks, suggest you to create blogs on social media as well. You are free to choose the ideas from vast options, but just remember to write only those which actually attracts the audience.

Also, keep this thing in mind that your content is going to cool down the urge of exciting audience.

2. Adding Action buttons

Such method involves adding shareable tagline and social link buttons of your website and blogs. This is done only in order to encourage sharing, recommending or bookmarking, the relevant information for further audience.

If it works! You will get unbelievable traffic just through this over website.

3. Giving value to the efforts of fellow workers!

When you are seeking for the engagement, then it never happens from the other side always. You also have to initiate the quality conversations.

On social media, being social is the only mantra to be optimized. For that, you can value the efforts of other fellow workers of your line.

Optimization comes your way when you be a genuine user.

Social media’s algorithm is very smart than you ever think. It judges the intention whether you want to make real engagements or only want to increase the followers on your page.

4. Rewarding the Genuine and Loyal Followers

You must have heard the saying – ‘what you give, is what you get!’  So, if you are a real marketer, then, must follow that SMO involves rewarding.

Yes! you read right, rewarding the genuine, true and loyal followers with occasional ‘thank you’, follow back, or even competition does work to stagnant followers.

Seriously folks! This will be helpful in letting them know that you value their support and with this you can gain loyal followers for rest of life.

If you are looking for more reasons that why rewarding your followers is a great strategy, here we are sharing an answer by issued by Knowledge Enthusiast.

In the above reference by MATTHEW ROYSE , he very nicely elaborated the following points in his blog post. Check this out:

• The advantages of reward-based marketing
• The Giveaway
• Rewarding Individual Followers
• Giving Rewards Increases Brand Visibility

Conclusion!

In the whole blog, we – Rwkstar Networks – online digital marketing Company India, have introduced the two popular and parallel terms of digital marketing world i.e. SEO and SMO, to make you all understand what’s the difference between SEO and SMO.

• SEO

We come up to a conclusion that your website is going to work on the basis of an effective and well-maintained SEO.

During SEO many points are there to keep up in mind and one need to work upon, such as planning for keywords, uploading quality content, focusing on meta title and description, building quality links and finally comprising them all with a user – friendly website.

• SMO

On the other side, we have introduced with a powerpack method of maintaining your social media i.e. SMO.

In such method, one not only able to gain the traffic through quality content but one also able to create more genuine viewership for themselves.

Few things that we have discussed for defining the concept of SMO are generating shareable content, adding action buttons, valuing the users and most importantly showing your gratitude and thankfulness to your followers by rewarding them.

Thus, this blog is all about the various points that makes us easy to understand what’s the difference between SEO and SMO.

Also, do you think that these points are enough, if not and you have something different, we love to hear you in our comment section.

• Stay Connected!

If you’re also looking for the best digital marketing services, then, we Rwkstar Networks – online digital marketing company India, are here for you to guide and take your business and brand to another level.

For more information, feel free to read more such blogs, visit digital marketing blogs.

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What is SEO – Search Engine Optimization?

Search Engine Optimization is a technique that is effectively used to increase the rank of a website. Doing it accurately, your website can rank on the top page results of google on a targeted keyword.

What is SMO – Social Media Optimization?

Social Media Optimization is different from Search Engine Optimization, as it is used to optimize the content of social media platforms which eventually increases the engagement.

Who does SEO and SMO?

SEO and SMO, both are very technical concepts of Digital Marketing. Thus, to do it properly, one brand needs to hire Online digital marketing company. Rwkstar Networks is one among them.