Social Media Presence? CHECK!

Niche Decided? CHECK!

Website Development? CHECK!

Now what to post on digital platforms? Done with the content strategy? – NOPE!!!!

Here comes the point where most of us face huge difficulties. We all know that content is the king, but working on it takes a lot of brain storming. For this, you need to understand how to make a content strategy. It can help you to maintain consistency.

Rwkstar Networks – Online Digital Marketing Company India, is here to give a brief on how to make a content strategy? It is further linked with a video (you can scroll down to watch video to have a quick understanding) narrated by Twinkle Marwaha | Digital Influencer.

1. Understand the value of content

When it comes to content, it should be structured in a way that it should serve value. To serve the value, you need to first make sure that you understand the real value of your content.

Also, one should be properly informed about the information that is being provided.

Value can only be served properly when you use high quality content. Now, what is high quality content?

Do read this blog, 7 Traits that REALLY define High-Quality Content, written by Larry Kim.

It can help you understand what a high-quality content looks like, by elaborating it’s amazing seven traits:

• Quality Content is defined by data
• Quality Content achieves Marketing Objectives.
• Quality Content ranks well in Google.
• Quality Content has remarkable CTR
• Quality Content has lots of Social Media Engagement
• Quality Content converts
• Quality Content does well on every channel.

Now to provide such kind of content can only be possible if you first understand what it actually is? Blindly following what others are doing would not be much helpful.

For long term goals, to serve the value, you need to understand the value!

2. Determine your target audience.

For the question, how to make a content strategy? –  you need to determine your target audience. As long as you don’t know who your target audience is, you can not attract visitors on your profile or website.

The more you will be cleared to whom you need to target, the more defined your content will be strategized.

To get a clear vision on how to simply find your target audience in 8 simple steps, you need to read this blog by Denise Hearden – 8 Steps to find your target audience.

The best thing we liked about this blog is, it motivates to reassess every 12 to 18 months. We all are living in a fast-changing world. To make proper estimate to whom you need to target, you should re-evaluate marketing strategies on regular basis.

3. Take Good references for ‘How to make a content strategy?’

References have a very big role on the content we create. Always try to take good references if you want your content to be classy.

For this point, we need you to understand the concept of stealing vs inspiration. We don’t suggest you to steal what others are doing, but we would highly recommend you to get inspired from the content which is already famous.

Be a good learner as well as practitioner!

When you get inspired from something amazing and you decide to work on the same content, then comes the point where you need to use your brain.

Analyse what is missing and what can be improved in the references you have picked to work in a better and defined way.

4. Decide the form of content

Now, after following the above-mentioned points, you need to decide what form of content you should create. Is it text based content, an image, video or podcast?

Well, we recommend you to work on videos or podcasts as much as you can!

Even if you want to choose between podcasts or videos, we would recommend you the podcasts. The increasing trend of the podcast on every channel is the clear evident of it being popular in coming scenario.

Even in India, the trend is going like crazy. Let us have a look on the blog written by Priya Florence – 10 Essential reasons for starting a Podcast in 2020, which are as follow:

• Ease of production
• Low entry costs
• Language is no barrier
• Repurpose your blog and video content as audio
• Less competition than blogging and YouTube
• Easier to grow a following as a podcaster
• Successful podcasters make millions of dollars a year
• Build connections by interviewing influential guests
• Showcase your speaking skills
• Build high-DA links back to your website

She has made all the points pretty cleared for why you should include podcast in your content strategy. Moreover, you can get good marketing tips for how to monetize podcasts.

To get full understanding, READ NOW!

5. Analyse your content

Last but not the least, you have to keep a regular check on the content you bare uploading. It gives you proper analytics of what is working or what is no working.

You can easily analyse your content through the insights which every social media platform provides these days. Remember, you should be always flexible to change your content strategy as it is a process of trial and error.

YouTube Video

To have a quick understanding on how to make a content strategy, you can watch this YouTube video.

Well!! These were the 5 major points by which you can get the answer for how to make a content strategy.

This will help you to maintain consistency and serve value through high-quality and highly-structured content.

For more such blog posts, you can check out our Digital Marketing Blog Page.

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